Collecting art is one of the most personal and rewarding ways to bring beauty, imagination, and character into your home. Every artwork tells a story, and over time a collection becomes a reflection of your taste, memories, and experiences.

Whether you are purchasing your first original painting or adding to an existing collection, choosing artwork should feel exciting, inspiring, and meaningful.

At Art by JWG, every painting is created as a one-of-a-kind original, designed to bring colour, movement, and atmosphere into the spaces where people live.

Why People Collect Original Art

Original artwork carries something that prints and mass-produced pieces simply cannot replicate — the presence of the artist’s hand.

Each brushstroke, layer of paint, and texture tells part of the story behind the painting.

Collectors often choose original art because it:

• Creates a unique atmosphere in a space

• Becomes a conversation piece within the home

• Reflects personal taste and personality

• Supports living artists and creative practice

• Holds emotional and cultural value over time

For many collectors, their first artwork becomes the beginning of a lifelong journey.

How to Choose the Right Artwork

Choosing art does not need to be complicated. The most important thing is simply choosing a piece that you feel connected to.

Some helpful things to consider:

Emotion
Does the artwork make you pause or feel something? The strongest collections begin with emotional connection.

Scale
Larger paintings create impact and become the focal point of a room, while smaller works can add subtle interest.

Colour
Look for colours that either complement your interior or introduce a bold contrast that energises the space.

Placement
Consider where the artwork will live — above a sofa, dining table, hallway, or bedroom wall.

If you are unsure about scale or placement, you are always welcome to send a photo of your wall, and we can help visualise the artwork in your space.

Original Art vs Prints

Original paintings are unique — there is only one.

This gives them a presence and depth that cannot be reproduced.

Original artwork often includes:

• rich paint texture

• visible brushstrokes

• subtle colour variations

• physical depth and movement

Many collectors find that living with original artwork brings a stronger emotional connection than decorative pieces.

Building a Collection Over Time

A great art collection does not need to happen all at once.

Most collectors build their collection slowly over time, choosing pieces that mark moments in life, travels, or personal inspiration.

Some people collect around a particular artist, while others collect around themes, colours, or styles.

The most meaningful collections are those that grow naturally and reflect the journey of the collector.

Discover Original Art by Jonathan W. Gemmell

Jonathan W. Gemmell is a Melbourne-based contemporary artist known for his large abstract landscape paintings inspired by nature, colour, and imagination.

His work explores the space between the real world and imagined landscapes — places where colour moves freely and emotion shapes the horizon.

Each painting is created in his Melbourne studio and collected by buyers across Australia and internationally.

View Available Artworks

Explore the current collection of original contemporary paintings available online.

Each artwork is:

• a one-of-a-kind original

• signed by the artist

• accompanied by a certificate of authenticity

• professionally prepared and ready to hang

Browse the available works and discover the painting that speaks to you.